UKSA’s Year in Sponsorship: Part 5 - Grass Roots Sponsorship: Six Ways To Make It Work

Many of the world’s biggest brands are actively engaged in grass roots sports sponsorship on a year-round basis. And there’s probably never been a more critical time for them to maintain and, perhaps, boost their commitment.The importance of grass roots support was vividly demonstrated during the height of the Covid-19 pandemic... read on