UK Sponsorship Awards 2023 expands tech focus with Best Use of Technology to Amplify Assets or Existing Partnerships category

Recognising the role technology plays in so many aspects of a sponsorship campaign, the UKSA 2023 judging team will be looking to reward companies that use or supply technology solutions to amplify/impact a sponsorship campaign. This could be digital Out Of Home screens, digital perimeter boards, smart TVs, robots or self-driving cars – anything where a tech solution has clearly had a game-changing impact. It doesn’t have to be hardware however. VR/AR/metaverse, innovative data manipulation and delivery, smart use of mobile technology could all fit the bill. Keep in mind that the emphasis here is more on effectiveness than innovative solutions – so the winner will be the company/companies that have shifted the needle rather than simply delivered an eye-catching idea. Full details on all the categories and how to enter can be found here and here 

The early bird deadline is December 9th with the final deadline January 16th 2023.