UK Sponsorship Awards 2019 Unveils Silver Award For Best Sponsorship Of The Last 25 Years - Free To Enter

The organisers of the UK Sponsorship Awards (UKSA) are delighted to announce the launch of a one-off Silver Award, for the Best UK Sponsorship of the last 25 years. Created to celebrate the 25th Anniversary of the industry-leading Awards event, the Silver Award will go to a sponsorship that is deemed to have had a transformative effect on both the brand in question and the wider industry.

Unveiling the free-to-enter Award, UKSA organiser Rosemary Sarginson said: “The last 25 years have seen the UK sponsorship sector change beyond all recognition. New technologies, new agencies, new business practices and, most of all, new brands have all contributed to the dynamic and forward-facing industry we now work in. This Award, decided by an open vote, will seek to identify one sponsorship programme that really stands out as the sector’s best in class.”

To enter the Silver Award, a sponsorship needs to be nominated by one person and backed by a 200-300 words statement of support. This should include 2-3 reasons why the sponsorship deserves to be recognised as the best example of its kind in the last 25 years. Sponsorships of any variety are eligible for entry – for further guidance check the other categories rewarded in the UKSA programme.

Nominations must be in Friday January 11th 2019. At this point, a panel of UKSA judges will consider the various entries and create a long list of 10-12 entries. These will be listed on the UKSA website at which point anyone can vote (once only). The votes will be tallied up on March 1 and a shortlist of five will be announced. The overall winner of the Silver Award will be unveiled at the Awards event.

“Creativity, innovation, media impact, brand transformation – there are so many factors that go into making a great sponsorship,” said Sarginson. “I’m sure the Silver Award will receive some amazing entries that will remind us how far UK sponsorship has come over the last 25 years. And it’s free to enter, so get those entries in asap!”

The entry process for the 2019 UK Sponsorship Awards is now live. See www.sponsorship-awards.co.uk for more information.  The 25th Anniversary edition of the Awards will include many of its usual categories (arts, sport, media etc), and also some new innovations. The industry-leading event will be held in the London Marriott Hotel Grosvenor Square on March 26th, 2019 and is expected to draw around 450 decision-makers.

To enter the Silver Award, please send your 200-300 words nomination statement to info@sponsorship-awards.co.uk by January 11th 2019 latest.