UK Sponsorship Awards 2019 To Shine Spotlight On Telco, Media And Tech Sponsors With Launch Of New Award

The organisers of the UK Sponsorship Awards (UKSA) are delighted to announce the launch of a new ‘Spotlight Award’, which each year will focus on achievements in one industrial category. For the inaugural Spotlight Award in 2019, the focus will be on rewarding the best ‘TMT’ sponsorship of the year (technology, media and telecom). Different categories will go under the spotlight in future editions.

To win the TMT Spotlight Award, entrants will need to meet the same criteria as in other categories: namely proof of clear objectives, examples of innovative and effective activation, and concrete results.  “The big difference, of course, is that the judges will be comparing sponsorships from the same industrial space,” says UKSA organiser Rosemary Sarginson. “As a result they will be able to drill more deeply into the specific nuances associated with this competitive sector.”

TMT has emerged as one of the key investors in sponsorship in recent years, says Sarginson, “and this is our way of showcasing and rewarding that commitment. PayTV companies, SVOD platforms, telcos, broadcasters, studios, mobile companies, broadband providers and b2b solutions providers are among the world’s most dynamic enterprises. There is a lot the wider industry can learn from them.”

The entry process for the 2019 UK Sponsorship Awards is now live. The 25th Anniversary edition of the Awards will include many of its usual categories (arts, sport, media etc), and also some new innovations. The industry-leading event will be held in the London Marriott Hotel Grosvenor Squre on March 26th, 2019 and is expected to attract around 500 decision-makers.  Click here to read feature