UEFA Kicks Off 2020-21 Champions League Season With Campaign To Capture That #UCLFeeling

The UEFA Champions League is back - and this season UEFA is inviting players and fans from across Europe and the world to share what the club tournament  means to them. UEFA has launched That #UCLFeeling, a new digital promotional campaign to encapsulate the essence of the tournament that has become the ultimate stage for the world’s best players for almost 30 years.

Throughout the tournament, fans will be offered the chance to win money-can’t-buy prizes and experiences designed to bring That #UCLFeeling to life. This season, UEFA will be exploring That #UCLFeeling throughout the tournament with players past and present providing their perspectives and experiences; supporters invited to share their unforgettable moments and memories; and focus being shone on the unsung heroes who have helped their club achieve greatness.

UEFA’s Marketing Director, Guy Lauren Epstein, believes That #UCLFeeling will capture the true essence of the Champions League, especially amid the uncertainty of COVID-19. “The pandemic continues to create great challenges across the world but sport and, in particular, football has the ability to unite people and bring joy. This campaign is about harnessing the magic of the UEFA Champions League, a competition that for many years has spoken for itself, by curating and sharing the very personal experiences and connections everyone who loves football has with this prestigious tournament."


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