Two Circles undertakes Women's Lions feasibility study

The British & Irish Lions has appointed Two Circles to undertake its Women’s Lions feasibility study. As part of the feasibility study, Two Circles will undertake a consultation process to gain insights into the rugby, brand, commercial and operational opportunities and challenges for a Women’s Lions Tour, and provide recommendations on the overall viability of a tour.

The study is being funded by Lions Global Partner, Royal London, who are also the inaugural ‘Principal Partner’ of the Women’s Lions programme.

Two Circles is a sports marketing agency that uses data and fan insight to develop commercial strategies for sports right-holders. Two Circles has long-term relationships with clients including the Premier League, European Tour Group and the Wimbledon Championships, and has supported rights-holders including UEFA, R&A and FA on strategies to grow their women’s sports properties.