Two Circles To Support France 2023 Ticketing Strategy

France 2023, the organising committee for the Rugby World Cup, has appointed Two Circles as its official ticketing marketing agency for UK and Ireland.

Working in partnership with France 2023, Two Circles will help France 2023 achieve its ambition of selling record-breaking 2.6m tickets and generating up to €373m in ticketing revenue by designing and delivering a three-year, end-to-end marketing campaign for the tournament’s biggest international market.

France 2023 CEO Claude Atcher said: "Our ambition is to host a tournament that breaks records, and our ticketing strategy will play a central role in our commitment to generate a record level of revenue to be reinvested back into rugby union. Two Circles have a proven track record helping major global events achieve record ticket sales and reaching fans from outside the traditional sporting bubble – we are delighted to have their support to reach our friends across the Channel.”

The partnership coincides with the opening of a Two Circles office in Paris. The office will be led by Clément Barouillet, a seven-year veteran of Two Circles, whose team will service Paris-based clients including Paris Saint-Germain and the LFP, in addition to France 2023. Two Circles works with several French clients based outside of Paris, including Ligue 1 football clubs OGC Nice and Montpellier HSC.