Two Circles Partner With US Association Of Volleyball Professionals

The Association of Volleyball Professionals (AVP) and WPP-owned data-driven sports marketing agency Two Circles have announced a new partnership that will help the AVP deepen relationships with current and potential fans across live events and other platforms, such as digital content.   

The new partnership will see Two Circles support the AVP with its data-driven approach and products to understand its fanbase better, and use insight around its relationship with the beach volleyball audience to increase fan engagement, optimise marketing and drive commercial growth in areas such as sponsorship.

Two Circles’ North American partners now include the NFL, MLS, United Bid 2026 and the AVP.