Toyota - Driving Force For England Cricket

Toyota has as a new official partner to the England and Wales Cricket Board (ECB). The initial two-year partnership will see England’s male cricketers at the wheel of a variety of Toyota models including RAV4 and Land Cruiser.

Toyota will gain live and recorded exposure, with advertising at grounds around the country and headline sponsorship of Channel 5’s international cricket highlights peak-time television coverage.  The brand will also have access to England players for a range of new marketing and publicity opportunities.

Sanjay Patel, ECB Commercial Director, said: “Ahead of a hugely exciting summer of cricket for the England team, we’re delighted to be entering into a new partnership with Toyota. They are a leading high profile automotive brand that continually strives for enhanced performance; a great fit for England cricket. The deal highlights the continued appeal England cricket brings to a variety of brands.”

Matt Harrison, Toyota GB President and Managing Director, said: “Our partnership with the ECB is an excellent opportunity for us to support a fantastic sport that reaches millions of people. We’re proud to be backing England for every success this summer and beyond and providing its players and personnel with vehicles they can depend on.”

The agreement with the ECB is the latest in a  list of Toyota international sports sponsorships, including an agreement earlier this year with the International Olympic Committee to become part of The Olympic Partner programme. Other activities include support for the IAAF World Championships (athletics) and Cricket Australia.