Toyota And Athlete Laura Kenny Support Return of 'I Am Team GB'

After the success of 'I Am Team GB' following the Rio 2016 Olympic Games, Team GB and Toyota have confirmed that the successful participation campaign will be returning this August.

I Am Team GB – 'The Nation’s Biggest Sports Day' – will culminate each August bank holiday in 2019 and 2020 with a day of sport and physical activity. The ambition is that I Am Team GB will become an ongoing annual campaign to drive sustained growth in physical activity inspired by Team GB.

Limelight Sports has been appointed to run the operational side of the  campaign

Toyota has secured Laura Kenny as the lead ambassador for the campaign. Britain’s most successful female athlete of all time will feature in marketing activity encouraging people across the UK to join the team and get the nation moving. National Lottery funded Team GB athletes will also be present at events across the country to inspire more people to take part.

The weekend will also celebrate the role of volunteers in helping more people to be active in their communities up and down the country. Team GB and Toyota will be celebrating these volunteers who will be called I Am Team GB Games Makers, bringing the spirit of London 2012 and inspiring people to be active over that weekend.

Team GB is also working closely with national governing bodies to engage with their grassroots communities, drive awareness of how to become an I Am Team GB Games Maker, put on a successful event and attract new participants to their sport.

Team GB Commercial Director Tim Ellerton said: “We’re proud to re-launch I Am Team GB alongside Toyota and feel that together we can create an impactful and more importantly fun opportunity for local communities to come together, get moving and enjoy the bank holiday weekend.

“We saw the incredible impact of I Am Team GB in 2016 after the Rio Games, the creativity of events, the engagement of communities and the enjoyment of athletes and fans alike. We are excited as to what we can achieve together with Toyota to get the nation moving”.

Andrew Cullis, Toyota GB Marketing Director highlighted the importance of I Am Team GB to the brand:  “We are thrilled to be working with Team GB to launch this fantastic initiative, helping people from across the UK to get active within their local communities and most importantly to have fun doing so.

“Our association with ‘I Am Team GB’ is another important step in our commitment to make movement better for everyone as we begin our transition to a mobility company.”