SPONSORSPARTNERS
Obstacle event company Tough Mudder and outdoor apparel company Merrell, a division of Wolverine Worldwide, have signed a multi-year partnership, introducing Merrell as the presenting partner for global Tough Mudder events. The partnership includes the presenting sponsorship of 60+ global events in 2016, connecting the more than two million Tough Mudder participants with Merrell's outdoor footwear and apparel. At the same time, Tough Mudder is also launching brand new event series, Tough Mudder Half.
"We are incredibly excited to welcome Merrell as the presenting partner for global Tough Mudder and Tough Mudder Half events," said Will Dean, CEO and co-founder of Tough Mudder Inc. "Tough Mudder is more than an event – it's a lifestyle based on teamwork, courage, personal accomplishment, and fun, and our partnership with Merrell reflects these shared values. Together we will continue to innovate and improve the event in 2016, and help inspire a new community of Mudders."
Since its creation in 2010, Tough Mudder has established itself as the world's largest event series, with over two million participants to date.