Threepipe And Tenmonkeys Combine Marketing and Grass Roots Offering For Sports Governing Bodies

On the back of recent funding decisions by Sport England and the mixed success amongst sports in driving increased levels of participation, Threepipe and Tenmonkeys are combining expertise to create a joint offering tailored to help governing bodies develop integrated marketing, promotional and grass roots campaigns.

The two agencies will offer a “one stop shop” solution for governing bodies seeking to create campaigns that raise awareness of opportunities to play their sport, engage people through social media and deliver ground-level programmes.   Eddie May, MD of Threepipe, a PR and social media agency with experience of working numerous governing bodies across a wide range of sports, said: “For sports like cycling, triathlon and netball, which have received a funding boost, it’s imperative to deliver joined-up campaigns that continue the great progress made in participation in recent years.  For others that have seen their funding reduced, the challenge is on to create programmes that genuinely make a difference to the numbers of people being inspired to take up that sport.”

Caj Sohal, MD of Tenmonkeys, a consultancy specialising in sports participation programmes, commented: “All too often we see programmes that deliver awareness but lack real grass-roots engagement, or vice-versa.  I strongly believe that, if they want to really push the needle on participation, sports need to adopt a much more integrated approach to marketing themselves and engaging with people.  Our partnership with Threepipe puts us in a great position to offer this and to help make a real difference.”