Threadneedle Investments Signs Three-year Global Partnership With International Triathlon Union

International investment management firm Threadneedle Investments has agreed a three-year partnership with the International Triathlon Union (ITU) to become global financial sponsor of the World Triathlon Series.

The announcement follows Threadneedle’s successful partnership at the 2013 PruHealth World Triathlon Grand Final in London.  The company introduced the inaugural Threadneedle Team Triathlon for its clients and employees who helped raise over £20,000 which was matched by the Threadneedle Foundation for Access Sport. 

Last year, Threadneedle teamed up with Access Sport to develop Tri-3-Sportz, a legacy programme designed to break down barriers to triathlon and make the sport more accessible to young people in London.

Gary Collins, Head of EMEA Sales, Wholesale for Threadneedle, commented: “Triathlon is an exciting sport, rapidly growing in popularity around the world.  Partnering with the ITU for the World Triathlon Series allows us to engage our clients and employees in key markets and support sports-related community organisations via the Threadneedle Foundation.”

 Tim Stemp, Chief Commercial Officer of the ITU World Triathlon Series said: “Triathlon attracts ambitious and energetic individuals. Our partnership with Threadneedle Investments enables a global platform to engage employees, customers and the broader community in a unique and meaningful way.” Lagardere Unlimited Events, the marketing agency of the ITU World Triathlon Series, brokered the sponsorship.