Texaco Kicks Off Proper Footy Campaign

Texaco, Official Motor Fuel Partner of the npower Championship, has launched Teach Your Kids Proper Footy – a campaign which is aiming to bring back the values and sportsmanship to football. 
Launched at the Freemasons Arms, London where 147 years ago the first official football rules were written in 1863, the ‘Teach Your Kids Proper Footy’ campaign aims to get young fans to support their local npower Championship club.
Texaco want to highlight that football has evolved over the years and while the essentials are still the same, there are certain less attractive elements which have crept in - diving, feigning injury, tantrums or professional fouls to name just a few.
Matt Le Tissier, Texaco’s Proper Footy ambassador said: “We want to get back to basics.  The game has changed a lot but at its heart it’s still the same.  We need to reaffirm the key values and to teach the next generation about the spirit of the game and how it should be played.  There is also a lot of money and glamour in the game these days. With that comes some amazing talent, but also a lot of bad habits. We think football boots should be black not gold. We think professional footballers should do their job on the field not the catwalk and we think proper players chase the ball not fame - that’s what properfooty.com is all about.”