Tessa Barrera Joins Lexis As Head Of Social Media

Based in London, she will be responsible for developing the agency’s community management business - to incorporate social media and offline communities of influencers - within its overall digital marketing and communications offer.

At Red Bull, Barrera was responsible for the creation of both global and local market social media strategies in 165 countries, with a focus on building engaging and interactive social and digital activities across all parts of the company. She oversaw close working relationships with all the major social media channels and Red Bull’s properties to drive constant innovation in line with new developments.

She also led the global social media activity for the Red Bull Stratos project (Felix Baumgartner’s now-legendary jump from space) that achieved a record-breaking 8 million live audience on YouTube and some 7% of the entire internet conversation. Barrera’s restructuring of Red Bull’s social media conversation strategy led to an eight-fold increase in organic interactions and impressions in six months with the brand named the world’s number 3 Most Engaged Brand.

Dominic Shales, Head of Digital, Planning & Content at Lexis, comments:

“Tessa’s arrival is going to give a massive boost to Lexis and our clients. We are already doing some outstanding work in social media and community management, but her experience will help take us to a different level. Our whole approach as an agency is about driving recommendations for brands through creative, integrated storytelling - Tessa’s capabilities are perfectly suited to this.”

Lexis provides communication and marketing services at a global, international or UK level for a wide range of clients such as: Coca-Cola, Harley-Davidson, Pizza Hut, Costa Coffee, Barclays Premier League and many others.