Tennis, Tradition and Technology - Activative's New Report Focuses on Wimbledon 2016

T3 - ‘tennis’, ‘tradition’ and ‘technology’: these are the trio of themes underpinning property owner marketing, sponsor activation and ambush advertising around Wimbledon 2016.

From the tournament ‘traditions’ and the quintessential Britishness (the strawberries and cream, the brand-free clean venue policy and the strict sportswear rules outlawing non-white player clothing), to enhancing the ‘tennis’ itself (with live match data and cognitive coaching), plus contemporary ‘technologies’ (like geo-located temperature sensitive activations, virtual reality and Snapchat Live Stories) - Wimbledon balances of heritage and modernity.

This T3 triple-play blend aims to enhance fan engagement and expand partnership opportunities by appealing to new, younger and more international consumers, while still deepening loyalty amidst regulars and traditionalists.

Activative’s  most recent Sponsorship Activation Briefing Report offers an analytical showcase of Wimbledon’s top sponsor/sportsbiz campaigns.  To download, please click here.  

Other recent reports in the Activate Insight library include: Basketball A to Z, Virtual Reality and Music Activation.  These are available free to subscribers and to purchase - see www.activative.co.uk for more details.