TECNO Appoints Right Formula To Lead Partnership With City Football Group

Right Formula has announced a strategic marketing partnership with global mobile handset and technology company TECNO following a competitive pitch process. 

The partnership will see Right Formula activate multi-territory digital strategies and campaigns as part of TECNO’s sports sponsorship of Premier League's Manchester City.

With focus on executing the delivery of audience-led digital content that drives global engagement, share of voice and brand growth across TECNO’s key markets, Right Formula will also offer consultancy across the company’s other marketing verticals to help strengthen its position within the sports sponsorship landscape.

TECNO first partnered with City in 2016 in a bid to grow its strategic marketing and advertising activity across the globe, and now operates in more than 60 emerging markets across Africa, South East Asia, South Asia, the Middle East, Europe and South America.

Right Formula Founder and CEO, Robin Fenwick, said: “We’re thrilled to be working with TECNO and excited to help digitally activate their partnership with one of the biggest football clubs in the world.

“Our football and digital-related client portfolio continues to expand and we’ve already thoroughly enjoyed working with the TECNO team to help deliver an engaging digital campaign in time for the busiest period of the football calendar over Christmas and New Year. In what has been a difficult and uncertain year, we’re delighted to have maintained the relationships we hold with all of our retained clients, and are pleased to add another to our roster ahead of 2021.” 

Danni Xu, CMO of TECNO, added: "With their strategic and digital capabilities, we have no doubt Right Formula are the suited partner to help us achieve our objectives with our important Manchester City partnership.

"Right Formula are highly experienced operators in elite football and in initiating digitally-focused campaigns. Their credentials in this space made them the standout performer in the tender process and the perfect partner for TECNO."