Synergy Sponsorship Appoints Josh Robinson Head Of Digital

Specialist sponsorship consultancy Synergy has appointed Josh Robinson has joined the company as Head of Digital.  He will be responsible for digital strategy across all of Synergy’s clients, and for leading Synergy’s fast-growing digital division, which has pioneered digital and social media innovation in sponsorship for clients including BMW, Coca-Cola and RBS.

He will also join the 450-strong digital community at Engine, the UK’s largest privately-owned communications group, of which Synergy is a part. Engine recently appointed Alex Balfour, formerly Head of New Media at London 2012, as Chief Digital Officer. 

Robinson joins Synergy from media rights holder Sports Revolution, where he led work for UEFA, the RFU and the Football League, which included the strategic and creative direction of StadiumLIVE, a multi-million pound Connected Stadium project. Previously, Robinson founded the world's first sponsorship and social media consultancy and was Head of Strategy and Creative at Experience Worldwide, and counts SAP, Heineken, Coca-Cola, Nissan, Canon and PlayStation in an impressive client history. 

Josh Robinson said:  “This is a renaissance period for sponsorship. Crowds thrive where technology, social media and shared passions come together. To say I'm looking forward to helping Synergy's clients unlock the largely untapped potential of sponsorship and digital is an understatement”.  

Tim Crow, Chief Executive of Synergy said: “Josh is recognised internationally as a leader on the cutting edge of digital and sponsorship and will add tremendous strategic, creative and operational value to us and our clients. Together with Alex Balfour he will ensure that we remain absolutely at the forefront of thought leadership in digital and sponsorship, and is testament to our ability to attract the very best talent.”