SweetSpot extends partnership with YouGov

Organisers of the AJ Bell Tour of Britain and Women’s Tour, SweetSpot, has extended its partnership with YouGov which has seen YouGov Sport provide the monitoring and evaluation of the broadcast and online coverage for the AJ Bell Tour of Britain and Women’s Tour since 2017, plus the Tour Series. Sweetspot will now have access to YouGov’s analysis tool Profiles as they seek to bring new sponsors on board for 2022, as well as increasing the value delivered to existing partners of Britain’s biggest professional cycling races.