SweetSpot Appoints Le Col As Official Cycle Clothing Partner To OVO Energy Tour of Britain

Sports event and marketing company, SweetSpot has appointed Le Col, the performance clothing brand founded by former professional cyclist Yanto Barker, as its Official Cycle Clothing Partner. The brand will provide the leaders' jerseys for the OVO Energy Tour of Britain, OVO Energy Women's Tour and The Tour Series.

Founded in 2011, Le Col are working with SweetSpot's Official Jersey Partners, including OVO Energy, Eisberg, SKODA and Adnams, to create the new range of leaders' jerseys for 2018's events. A first for a professional bike race, Le Col's jerseys will be made with 100% recycled fabric, correlating with SweetSpot's aim to make its races more environmentally sustainable in the coming years. 

Le Col's Official Jerseys will be worn for the first time at the team-based Tour Series in May, with Le Col providing the five jerseys worn by the leading men's and women's teams, as well as the Eisberg Sprints jerseys.