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The Sun’s former sports news editor and rugby union correspondent, Jonny Fordham, has joined CSM Sport & Entertainment (CSM). Fordham, who spent 15 years in regional and national media, will take up a role in the communications team at CSM. The move will see him working with brands and rights holders on their strategic public and media relations as well as bolstering the agency’s issue, crisis, and media training credentials.
On the move, Fordham said: "The chance to advise, support and activate with some of the biggest brands and stars of world sport is the new challenge that I needed, and I look forward sharing my knowledge and experience with the team.”
Sarah Dawson, Managing Director commented: “It’s fantastic to have someone of Jonny’s calibre and experience join our brands team as we continue to focus on strengthening the breadth and depth of our specialisms. We have seen 14 new brands added to our client list in the last 12 months and our communications offering has been integral to that success.”