Sunderland Appoints Essentially Group As Sponsorship Agency

Sunderland AFC has appointed Essentially Group as its exclusive sponsorship agency covering all territories. Essentially will be responsible for developing and implementing Sunderland’s sponsorship strategy to appeal to both UK and international brands. In addition, Essentially will also be responsible for Sunderland’s international marketing strategy.

SAFC CEO Margaret Byrne said: “Essentially has a proven track record in delivering quality commercial programmes and sponsors in other major sports and we were very impressed with their desire to bring this experience and expertise to Premier League football. We are also delighted they saw the same opportunities that we do at The Stadium of Light and look forward to working in partnership with them”.