Strathmore water To Hydrate Athletes At IAAF World Indoor Championships Birmingham 2018

Strathmore water has been secured as the national supplier of bottled water for the IAAF World Indoor Championships Birmingham 2018 following its partnership with the IAAF World Championships London 2017 this summer.  The event in March 2018 will be Birmingham’s biggest in 15 years

Strathmore water will be made available for athletes, officials and volunteers at the official venue, plus at other key sites including the Birmingham High Performance Centre, the training venue for the Championships, and in all of the official hotels. It will also be on sale throughout Arena Birmingham for spectators attending the event. All the water bottles are recyclable and recycling facilities will be provided.

Adrian Troy, Marketing Director at A.G.BARR, said: “The IAAF World Championships in London was a phenomenal event to be a part of and we’re delighted to be able to strengthen our relationship with the IAAF by becoming the national water supplier of the IAAF World Indoor Championships in Birmingham.

“Our commitment to hydrate the world’s best athletes, volunteers and thousands of passionate spectators aligns with the IAAF’s values and ambition to deliver another highly successful event. It is also another fantastic opportunity to grow Strathmore’s profile and strengthen its position as the water of world-class athletics.”