Stake.com backs Premier League’s Rainbow Laces campaign

Cryptocurrency betting and gaming operator Stake.com, Watford FC’s principal sponsor, will change its LED and other stadium advertising to rainbow colours in support of Stonewall’s Rainbow Laces campaign, demonstrating the operator’s support for LGBTQ+ inclusion and a commitment to inclusivity in football. 

For the visit of Premier League leaders Chelsea on December 1, the operator will join Watford and Proud Hornets in supporting the campaign, updating their entire branding at Vicarage Road, ensuring the LED and big screen displays Rainbow Laces branding in conjunction with the Premier League. 

Stake.com is in its first season as Watford FC’s principal sponsor, with the operator previously celebrating its club-record deal by adding the Shiba Inu or Dogecoin logo to the first team kit’s shirtsleeves. Its sponsorship manager Dominic Rae said: “Stake.com is committed to inclusivity. We too believe that football is for everyone and we’re proud to support the Premier League and Stonewall’s campaign by updating our sponsorship assets at Vicarage Road for the visit of Chelsea.”

Paul O’Brien, Commercial Director at Watford FC, added: "At Watford Football Club we pride ourselves on our equality and diversity activities, therefore it is with great delight that our principal sponsor have also taken the Stonewall campaign to their heart."