SSE Appoints Synergy Sponsorship As Lead Agency For Glasgow 2014 Activity

SSE has appointed Synergy Sponsorship as lead agency for the management of its sponsor activity for the Glasgow 2014 Commonwealth Games.  SSE selected Synergy, following a competitive pitch, to advise on the strategy and activation of its Glasgow 2014 partnership, which was announced in July 2012.

Wendy Barbour, SSE Director of Commonwealth Games and Sponsorship, said: “We are very proud to be associated with Glasgow 2014. Having customers and employees in Scotland, England, Wales and Northern Ireland, we are really looking forward to helping make these Games come alive for them and their communities. As experts in their field, Synergy will be instrumental to helping us make this happen.”