Sportsbet.io Teams Up With Fuse To Deliver Watford FC Spin Class

Watford Football Club has called on resident cyclist and First Team goalkeeper Ben Foster to  lead  th e squad into the world of virtual training . Wearing his distinctive Watford cycling lycra, Foster  pu t a grou p of first team player s through their paces in a 30-minu te interval spin class, including club captain Troy Deeney and strike partner Andre Gray.  

The content is the latest Sportsbet.io activation from partnerships and sponsorship agency Fuse, whose PR team was appointed to activate the bookmaker’s global sponsorship of Watford FC across the 19/20 season by elevating match day experiences, creating fan based content and telling fan stories of Hornet fans across the globe. 

With people across the world confined to their homes and many Premier League squads training independently, Fuse’s PR team worked closely with Sportsbet.io and Watford FC to develop an idea that would keep the team’s fitness and morale high during these unprecedented times, by using the latest video technology.  

After some debatable camera angles as the players first joined, Coach Foster quickly whipped his squad into shape, dishing out some firm encouragement to Gray in particular, who seemed to forget the camera was on! 

Promoting a strong ‘Stay Home’ message, players including  Foster, Dawson,  Mariappa,  Deeney, Cathcart, Gray, Bachmann and  Pussetto can be heard encouraging fans to stay safe and  indoo s  during these challenging times.  

You can download the spin session here or ride along to the full spin class with Ben and the team here