Sports Technology Company Pitchero Acquires Teamer

Provider of digital grassroots sports technology, Pitchero has acquired UK and Ireland-based sports tech rivals Teamer, Club Website and Fixtures Live.

The acquisition increases Pitchero’s active club membership to over 22,000 which includes 160,000 teams and unites over two million active members - players, parents, coaches and club officials across grassroots and semi professional sport.

The purchase broadens Pitchero’s reach into other grassroots sports as well as strengthening its position in football, rugby, hockey, netball and cricket. It also gives Pitchero a presence in Ireland, the home of Teamer, and Australia.  

Leeds-based Pitchero, founded in 2008 by CEO Mark Fletcher and CTO Jon Milsom, unites grassroots clubs and participants through technology, making it easier for people to coordinate teams and manage clubs online.

Earlier this year, Pitchero launched a new flagship platform designed for sports federations called ‘Pitchero Together’ which is currently being trialled by the FA of Finland, the Scottish FA, the Welsh FA and England Hockey.  

Teamer, also founded in 2008, focusses on team management via a mobile application. It acquired Club Website in 2015 aiming to combine the team management app with football club websites as a direct competitor to Pitchero.

According to Mark Fletcher, this acquisition is the first step to bringing the UK in line with rest of the world, a step that should prove positive for grassroots sports in the UK.  Pitchero and Teamer will continue under their current names, with consolidation at management and development level.

“This acquisition is about consolidating the UK’s most popular grassroots sports technology providers for the benefit of grassroots sport,” he said. “It begins to bring the UK in line with the US and the rest of Europe where consolidation has benefitted stakeholders.

“It is an exciting time for grassroots sports and we are proud to be at the forefront of development, communication and activation and we have big plans for both Pitchero and Teamer.”

Pitchero Holdings’ other properties include social media publisher #GRG (GrassRootsGoals) and Match Day Media, a London-based sports advertising and sponsorship agency.

Growing participation and revenue are the biggest challenges facing national governing bodies.  Pitchero believes the solution lies in new, innovative technology designed to engage participants, improve communication and unite grassroots sport online.