Sports Revolution Implements Activation For FMCG Brand 7DAYS With Euroleague Basketball

Sports Revolution, London-based international sports, media and digital marketing agency, has put into play a new digital activation for Chipita-7DAYS and Euroleague Basketball with the launch of the 7DAYS Magic Moment digital platform. Launching this month, fans can vote for the best plays, enter competitions and see the best moments of the Euroleague this season. Over 23,000 fans have already visited the site.

The platform has been designed to showcase the best of Euroleague, with fans able to see the top seven selected plays of the month via its website 7DAYS.euroleague.net. As well as voting for their favourite Magic Moment each month, fans can win a signed jersey from a player of their choice. The site will also deliver exclusive content through the season as well as housing the very best action of the Euroleague in one place.

Owen Green, Sponsorship Director at Chipita, Athens-based international food company, said: "As one of our first activations in our new three-year partnership with Euroleague, we believe this platform will allow us to connect with basketball fans, giving them access to full varied content to enrich their experience."

7DAYS is the top selling bakery brand from Chipita and is available in 66 countries worldwide.

Part of the Sports Revolution role will be integrating the brand values into the 7DAYS Eurocup and Euroleague activation and fan engagement programme, via creative and promotional treatments.

Sports Revolution were appointed earlier this year as the exclusive agency for the planning, implementation and management of the 7DAYs Premium partnership with Euroleague Basketball across the 7DAYS key markets, of Turkey, Serbia and Russia.  

Kelly Williams, Sports Revolution, said: “We have been working closely with Chipita and Euroleague across all areas of this new partnership for several months. Our expertise in engaging with fans across a variety of sports to set solid foundations on which Chipita can continue to expand its presence across Europe.”