Sport+Markt and Repucom Form Strategic Alliance

The Australian-American company Repucom International and Sport+Markt AG, headquartered in Cologne, have formed a strategic alliance with the assistance of GF Capital, an investment group from New York.  Both Repucom and Sport+Markt will continue to operate under their respective brands, as will other companies that may join the group.
“This cooperation really is about bringing a truly consolidated offering to the global sports market”, said Repucom CEO Paul Smith. Founded in Australia in 2004, Repucom has offices in ten countries around the world with its major office in the United States.
Hartmut Zastrow, one of the founders of Sport+Markt summed up the mood of both companies by stating that “We felt it was time to explore a truly global offering. Repucom was the perfect fit for us; between the two businesses we now have offices in 14 markets globally and our philosophies are completely aligned.”
The deal was funded by the GF Capital Private Equity Fund, LP, a New York-based private equity firm
focused on investments in the media and branded consumer products sectors.