Sport Tech Hub by London Sport announce new partnership with Decathlon

Sports retailer Decathlon has joined forces with London Sport's Sport Tech Hub in its effort to make London the most physically active city in the world.

Sport Tech Hub was established by London Sport with the purpose of bringing the power of tech innovation closer to efforts to increase physical activity levels in London and beyond. It supports founders and innovators to launch, grow, and scale sports technology ventures that play a major role in solving the world’s physical inactivity crisis.

Through the partnership, Sport Tech Hub ventures will have access to sector experts within the Decathlon network through mentoring, workshops, and events. For its part, Sport Tech Hub will bring Decathlon closer to innovative sports tech solutions to understand how together physical activity levels in the capital and beyond can be increased.

Ventures will have the opportunity to access support from Decathlon both during their time on the Innovation Programme and within the wider Sport Tech Hub community.

As well as this, Decathlon leaders will be involved in helping Sport Tech Hub support the physical activity and sport sector, to help less active Londoners enjoy the benefits of taking part and leading happier and healthier lives.