Sport Revolution Partners With Brand Analytics Platform Brandtix

Sports, media and digital marketing agency Sports Revolution has signed an exclusive representation deal with Brandtix Sports Index – a system which measures the real-time brand value of athletes and teams.

Through its relationships with sports rights holders, brand owners and media agencies, Sports Revolution can now offer the additional insight and analytics of Brandtix, which can help brands better understand the media value of their partnerships, and help rights owners realise the potential of their media assets. Brandtix generates its insight by combining sporting performance data, social media statistics and prevailing fan sentiment. Algorithm analysis combines these data points to deliver a picture of athlete or team brand value.