Sport England launches 'This Girl Can With You'

Sport England's This Girl Can campaign has moved into a new phase of its mission to inspire more women and girls to take part in sport and physical activity. The award-winning campaign has launched ‘This Girl Can With You’ – a call to arms to the sector to break down the barriers that mean women remain less likely to be physically active than men. The new phase will focus on breaking down the enjoyment gap that exists between men and women as its research has shown that 2.4 million fewer women than men strongly agree they find sport and exercise enjoyable and satisfying.

The campaign launch coincides with a report from Women in Sport which finds that girls as young as five years old are being bombarded by messages and labels that undermine their self-belief, crush their confidence, and make them feel as though sport is not a place for them. Research from the charity, released to coincide with International Women’s Day, has found girls are hearing and seeing daily messages which imply that they are not as competitive or as good at sport as boys and that they don’t belong in sport.