Sponsorship Diploma Launched By ESA

The first professional qualification specifically designed for the sponsorship industry, The ESA Diploma, was launched this week by The European Sponsorship Association.
Primarily aimed at those already working in the industry, The ESA Diploma will start in January 2012. It will run over six months and be facilitated via a web-based distance learning platform, supported by regular tutorials.
The Diploma has been created for ESA by industry specialist Peter Raymond who will also be responsible for its day-to-day management; the on-line facility will be hosted by award-winning specialists, Nelson Croom.
ESA Chairman, Karen Earl, said, “Since we announced that we would be launching this diploma, we have been very encouraged by the support and enthusiasm received from ESA members and the industry at large. The Diploma represents an important step for ESA in its quest to raise standards and develop a portfolio of professional development tools specifically designed for the sponsorship industry. It will be the first industry qualification for those working in, and wishing to work in, the industry. Feedback indicates that ESA members welcome the diploma and that, over time, it will increasingly become a standard requirement for those operating in the industry.”
The Diploma is designed to provide a detailed and contemporary introduction to all aspects of the sponsorship industry. Whilst targeted at all sponsorship practitioners who feel the need to enhance their knowledge on all facets of industry best practice, it is aimed primarily at managers and executives and is designed to become the benchmark for professional development within the industry.
The distance learning environment will enable candidates to study in their own time ensuring no interruption to candidates’ careers. Evening seminars will be held every 2-3 weeks with presentations from leading industry figures featuring subjects relevant to the ongoing syllabus. There will be graded levels of achievement (pass, commended, distinction) and a graduation process.
For more information and to book places for the 2012 ESA Diploma see the ESA website http://www.sponsorship.org/content/professional_development.asp
The Diploma builds on ESA’s successful annual Knowledge programme of educational events comprising briefings, forums and workshops. The third series of ESA Skills Workshops runs from September 2011. For details see: http://www.sponsorship.org/content/downloads_public/ESA-Knowledge-Flyer-...