Sponsorship Awards – Shortlist Announced, Farrer & Co and Huggity Sign As Sponsors

With entries up 40% on last year, judges faced a daunting task arriving at the just-launched shortlist for the 2012 Hollis Sponsorship Awards.  The shortlist presents some of the UK’s top companies and rights holders working within the industry but as importantly smaller, niche organisations using sponsorship in the most creative, innovative and dynamic ways.  To view the shortlist, please visit www.sponsorship-awards.co.uk.

The new Digital Activation category unsurprisingly attracted the greatest number of entries again from large sports bodies through to smaller charitable organisations using new media in the most effective ways.  Winners and shortlisted entries will be celebrated at the Gala Dinner on March 27th at the London Marriott Hotel Grosvenor Square.    For more details on attending, please click here. 

Please note that tables are selling very quickly and the event always sells out.  

The Hollis Sponsorship Awards organisers are delighted to announce that two new sponsors are joining them this year. London law firm Farrer & Co (http://www.sponsorship-awards.co.uk/farrer-co) has signed as sponsor of the Brand Sponsorship category.  Farrers is a leading London law firm, with extensive experience of working with rights holders, sponsors and agencies in the sponsorship industry, including sports governing bodies, museums and galleries, charities, broadcasters, publishers and many other commercial and financial organisations. 

Alastair Cotton, associate at Farrer & Co, said: “We are delighted to be sponsoring the Hollis Sponsorship Awards, especially in the year when the number of categories has been expanded and redefined.”

Huggity has signed as sponsor of the Digital Activation categories.  The company has developed a new post event marketing tool which allows brands to extend their exposure and maximize and measure ROI on event marketing spend by recreating the excitement of the fan experience online by engaging on social media channels, after the event.  The marketing tool will be showcased at the Gala Dinner on March 27th.  For more information, please visit http://www.huggity.com.

New sponsors join our roster including ICON, Marketlink Research, SMG Insight, Inkerman and the European Sponsorship Association and our partners.  For more information on our sponsors and partners plus information on partnering the Awards, please visit "http://www.sponsorship-awards.co.uk/sponsors-and-partners"