Saudi Brand MCCI Sponsors La Liga Team, Deal Brokered By Sports Revolution

Sports marketing and sponsorship agency Sports Revolution has brokered a sponsorship deal between MCCI, the Saudi mobile communications company and the Spanish BBVA La Liga football club, Getafe FC, until the end of the season. This is the the first time a Saudi Arabian brand has sponsored a club in La Liga.

MCCI aims to build a foothold in Spanish football, using it to build awareness in its key territories in the Middle East. The company is based in Riyadh with branches in UAE, Kuwait, Qatar,  Bahrain and North Africa. Launched in 2010, MCCI is a regional telecommunication engineering services company and is part of the MBUZZ (Mobile Business Company Group). 

The deal covers camera-facing media, including perimeter LED, interview back-drops, website coverage among other elements.

Commenting on the sponsorship, Antony Marcou, CEO of Sports Revolution said: “La Liga is the perfect platform for MCCI to build awareness in its key territories. We are excited to be connecting one of the most prestigious brands in Saudi Arabia with a club like Getafe FC, which is fighting with its neighbours in Madrid (Real Madrid and Atlético de Madrid) in one of the most competitive leagues in the world. The beauty of this deal is that it drives awareness and engagement in a key European territory in football and also, though TV exposure, connects with consumers in key international territories.”