SAS Signs Mark Hunter As Ambassador

SAS, Official Analytics Partner of British Rowing and the GB Rowing Team, has signed up former Olympic gold medal-winning rower, Mark Hunter MBE, as its official ambassador. Hunter will represent SAS in the build-up to, during and post the Rio 2016 Olympic Games to help publicise the expertise that SAS is providing the Team  to help it better understand the way it uses its performance data to gain a competitive advantage over its rivals.

Mark commented: “SAS is working closely with the GB Rowing Team’s sports science, coaching and medical staff, with a clear focus on performance gains. I’m sure that this partnership will contribute to medals at next summer’s Olympic and Paralympic Games in Brazil, as the Team looks to continue its success on the world stage.”

Rachel Lockwood, Marketing Director at SAS UK & Ireland, said: “Mark is hugely passionate about the sport and knows only too well the small margins that exist between a gold and a silver medal.  We know that he’s a big advocate of preparing in the best way possible, which includes looking at and analysing all the available data to make quicker and smarter decisions.”

Having retired from competitive rowing in 2013, Hunter is currently programme director of sports charity, London Youth Rowing (LYR) – an initiative which encourages young people to experience the sport, and ultimately perform to their full potential.