Santander Takes Title Sponsorship Of LaLiga

Santander is the new title sponsor of LaLiga, forming a long-term strategic partnership between two Spanish success stories.

The partnership will run until at least 2019 with the option of an additional season. It will see the league branded LaLiga Santander, while the Segunda Division will be now known as LaLiga 1l2l3, in a reference to Santander's current account of the same name.

With the new partnership, LaLiga meets its objective of working with an internationally renowned firm. LaLiga and Santander will work together to focus in strategic markets on brand creation, digital development and innovation.

The contract gives advertising presence for Santander in televised matches from LaLiga Santander and LaLiga 1l2l3, as well as field of play branding, joint digital development, ticketing and experiences. Santander will also benefit from image and partnership rights to LaLiga.

Banco Santander has been sponsoring football competitions in Latin America for the last eight years, which has enabled it to become one of the most linked brands with the sport in the region. Today it is the official bank of the Libertadores Cup.

Santander’s investment is a further boost to LaLiga’s global commercial credentials, following the announcement of recent partnerships with Nike and TAG Heuer.