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The Rugby League World Cup 2021 (RLWC2021) has confirmed its commitment to its communities by establishing partnerships with Rugby League Cares and Mental Health UK (MHUK). RLWC2021 will work with RL Cares, MHUK as well as existing partner Movember to deliver campaigns to improve mental fitness and help encourage conversations around mental health.
September 10 is recognised globally as 'World Suicide Prevention Day', and the theme for this year's campaign is 'Working Together to Prevent Suicide' and education on mental fitness will be the focus of RLWC2021 efforts as the tournament seeks to work together along with its mental health partners to offer assistance and guidance to those in need in these uncertain times.
As an Official partner of RLWC2021's InspirationALL legacy programme RL Cares will deliver the ‘Movember Ahead of the Game’ initiative, a programme developed by the men's health charity which is focused on improving youth mental fitness through community sport.
RL Cares have worked with men's health experts Movember to adapt and deliver their 'Ahead of the Game' programme for Rugby League communities and will use the vast expertise of both organisations in the field of mental fitness to successfully deliver RLWC2021’s Mental Fitness Charter.
Working with community Rugby League clubs across the country, ‘Ahead of the Game’ will reach 8,000 young athletes, 8,000 parents and 360 coaches, with the aim of improving mental resilience in adolescent athletes and raising mental fitness literacy and awareness among players, families and coaches. Planning is already well underway for the first mental fitness sessions being hosted in Leeds and Trafford at the start of October.