Royal London Extends Partnership With ECB In New Two Year Deal

Royal London had renewed its title sponsorship with the ECB of men’s and women’s domestic and international one-day cricket for a further two years.

The partnership will see Royal London continue to sponsor all England’s home one-day internationals and the 50-Over Royal London One-Day Cup competition until the end of the 2019 season.

It will encompass next summer’s five-match one-day series against Australia and a three-match series against India as England men’s one-day squad build towards the ICC Cricket World Cup to be staged in this country in 2019.

The mutual life, pensions and investment company has been an ECB sponsor since 2014 as part of an agreement which also includes support for England women’s one-day cricket and ECB’s age-group competitions at recreational level. As well as competition naming rights, the sponsorship encompasses access to England players, in-ground advertising and corporate hospitality.

ECB’s Commercial Director Sanjay Patel said: “It’s exciting that Royal London want to extend their relationship with cricket still further – building on the successful partnership we’ve forged together over the past four years.”

Emma Hill,Group Head of Brand and Sponsorship, Royal London said: “Our initial partnership with the ECB began at an important time in the company’s history as we re-launched the Royal London brand.

“Owing to a very successful 4 years of cricket sponsorship, we’re thrilled to be committing to the sport for another two years as we continue on our brand building journey. Like cricket, we’re a brand steeped in rich heritage and tradition and we’re excited about what we can achieve in partnership together over the next two years.”