Royal Bank Of Canada Partners Cycling Challenge V Series

Royal Bank of Canada has become the title partner for a new inter-company team cycling challenge, V Series. Based on the team pursuit format, corporate teams made up of eight riders will compete against the clock on a 1km closed-road circuit in Canary Wharf.  

Royal Bank of Canada, the largest financial institution in Canada with over 18 million clients worldwide, has signed a partnership agreement with event owners, mass participation sport engagement agency Limelight Sports, who created and will deliver the event.

Royal Bank of Canada V Series will begin in Canary Wharf, London on 14th May 2015 with other major cities being added to the series in the upcoming years. 

Commenting on the new agreement, David Thomas, CEO, Europe, RBC Capital Markets, said: “Teamwork will be an integral part of this challenge and is also key to our business.  We have a strong contingent of cyclists at the bank and many of them will be keen to gain selection and compete in Canary Wharf in May.”  

The preparation for the event will involve five separate elements over a three month period: Strategy, Recruitment, Training, Evaluation & Analysis and finally Race Day.  Teams will be provided with strategic help and advice on building a competitive squad and expert advice will come from performance coaches led by Royal Bank of Canada V Series Performance Advisor Shane Sutton OBE, Technical Director at British Cycling.

Limelight Sports, Marketing Director, Bastien Hibon said: “Royal Bank of Canada is the perfect partner for this event. Royal Bank of Canada V Series is a great platform for brand impact, marketing activation and to engage specific audiences, both internally and externally.”

Royal Bank of Canada joins existing event partners, including Athlete Lab, Canary Wharf Group plc, Cyclist and Pure Sports Medicine.