Robinsons becomes official partner of The Hundred

Squash brand Robinsons has signed to become the Official Soft Drinks Partner of The Hundred in a multi-year deal. The Hundred will feature on packs across the Robinsons’ ready to drink, no added sugar range, offering ticket giveaways to consumers via a weekly prize draw.

From this summer, Robinsons will put its name to the Strategic Timeout which gives the bowling side 150 seconds to regroup and rehydrate during the most critical periods of play.

Rob Calder, Commercial Director, The Hundred said: “Partnering with Robinsons gives The Hundred a fantastic opportunity to get more people into cricket, through the chance to win tickets this summer.

Bruce Dallas, Britvic’s Great Britain Marketing Director, said: “Part of The Hundred’s mission is to make the game of cricket more accessible and more inclusive to families up and down the country and, as a family-favourite brand, Robinsons fully supports these efforts to promote broader engagement with the sport."