RLWC2021 Adds Sophie Pontifex To Commercial Team

Rugby League World Cup 2021 (RLWC2021) has added to its commercial team with the appointment of Sophie Pontifex as Sponsorship Lead. Sophie’s new role will see her taking responsibility for the management, activation and delivery of RLWC2021 sponsorships in the build-up and during tournament time in October and November next year. 

As sponsorship lead, she will work with all functions across the business to coordinate and deliver all contractual rights and activity for official sponsors of the tournament, which currently include Eversheds Sutherland, Deloitte, Manchester Metropolitan University, Kappa and Kuehne + Nagel.

Previously Sophie was a Senior Account Manager at Octagon Worldwide leading sponsorship partnerships such as Stella Artois and Wimbledon, AIG and the All Blacks, and Mastercard and the UEFA Champions League.