RideLondon Seeks New Sponsor As Prudential Partnership Ends

London Marathon Events will be seeking a new headline sponsor from 2021 for RideLondon, the Mayor of London’s flagship cycling event. After a very successful partnership dating back to the inaugural RideLondon event in 2013, Prudential’s sponsorship contract comes to an end after the 2020 event.

Hugh Brasher, Event Director for London Marathon Events, said: “As the founding headline sponsor of the Mayor of London’s event, Prudential has played a hugely important part in building RideLondon into the world’s greatest festival of cycling.

“In 2019, RideLondon featured more than 100,000 riders participating in seven different events on closed roads in London and Surrey, including UCI WorldTour men’s and women’s races with more than five hours of live coverage on BBC TV. Over the years, the festival has inspired more than 100,000 new or lapsed riders to take up cycling.

“In addition, it’s now the world’s biggest one-day cycling fundraising event, raising more than £77 million for charity in its first seven years.

“It has been a wonderful seven years and we would like to thank everyone at Prudential for their huge support of RideLondon. There is now a unique opportunity for a new partner to help us in the evolution of this extraordinary event, which can play a key role in shaping the health and well-being of future generations.’

Jonathan Oliver, Prudential plc’s Group Communications Director, commented: “Prudential has been the proud title partner of RideLondon since its inception in 2013. During that time, the event has evolved to become the world’s greatest festival of cycling and raised huge sums of money for good causes. As a company, we’ve taken great pride in supporting the growth of the event. We hope 2020 will be the best year yet and that the event continues to grow bigger and better in future years.”

The eighth edition of Prudential RideLondon takes place on Saturday 15 and Sunday 16 August 2020.