Ricoh Arena And Wasps Toast Partnership With Purity Brewing Co.

Craft brewer Purity Brewing Co. has entered a partnership with the Ricoh Arena and Wasps as it extends its support of rugby throughout the West Midlands. Purity, which has established a range of successful partnerships with rugby clubs in the area, has already been working alongside Wasps to trial the offering to supporters and visitors to the Ricoh Arena.

Andy Gibb, Managing Director of the Ricoh Arena, said: “Purity has developed a regional and national reputation for providing high-calibre craft beers from their headquarters in nearby Warwickshire and, just like the Ricoh Arena, are constantly looking to develop new markets.

Purity, which will be on sale for all events at the arena, joins the brand family which includes; RICOH, Land Rover, EMC2, E.ON, DS Smith, Under Armour, Pins & Stripes, Majestic and Causeway.