Revolution Sports + Entertainment Creates Strategic Alliance With Brands2Life

Revolution Sports + Entertainment  has entered into a strategic alliance with Brands2Life, which will enable both companies to expand the range of services they offer to clients. 

Revolution, which was established in 2005, works with brands involved in sports sponsorship and PR including: Mizuno, Ascot Racecourse, Julius Baer Bank and Cowdray Park Polo Club. Brands2Life has a growing portfolio of corporate and consumer brands – many of whom already invest in sports and entertainment sponsorship activities. The addition of a sponsorship capability further adds to the company’s market-leading integrated PR and digital offer.

Rod Kohler, a Director at Revolution said: “The sports and entertainment sponsorship marketplace is highly competitive and sponsors are having to work harder than ever to achieve genuine standout. This alliance is about raising the creative standards of sponsorship and PR activation currently available in the marketplace, and bringing together multi-disciplined teams to work with both current and future clients.”

Giles Fraser, Co-Founder, Brands2Life, said: “We have wanted to add sports and entertainment to our offering for some time and have worked well with Revolution on joint client projects for a number of years. We will now be able to offer our existing clients involved in sport and entertainment an enhanced level of service, which will also be under one roof. We think there is a considerable opportunity to create an innovative approach to sponsorship which puts digital at the centre and makes genuine consumer engagement an integral part of the experience.”