REPUCOM Appoints Dundas And Launches New Consultancy

Sports research and consultancy firm REPUCOM has appointed Charlie Dundas as Executive Vice President for UK and Ireland. Dundas will lead a 45-strong team with a brief to boost revenues by focusing on providing greater insight and intelligence to clients as well as adding value to its sponsorship tracking services.

Dundas joins the company from WPP where he was a director of MediaCom Sport, working to raise the profile of sponsorship both in the UK and globally for more than 10 years.

REPUCOM aims to provide rights holders, agencies and brands with insight into the benefits of sport, helping them identify the most appropriate and effective linkages between brands and events.

The company is also launching a new consultancy service to be headed by another new recruit Ed Wooller, former head of Mindshare consultancy mSport, and backed up by ex-McKinsey consultant Gerald Powell.The new division will utilise REPUCOM’s media evaluation, consumer research and market intelligence products to support clients as they seek to manage and monetise their sport and entertainment investments.

Svenja Simon has also joined the team as Global Head of Media, with a brief to add additional rigour to REPUCOM’s processes and evaluation of key sponsorship data.Simon has been working as a consultant and also has extensive media agency experience, assisting a wide range of blue-chip auto brands including VW, Chrysler Car Group and Mercedes-Benz.

The final new recruit is Matt Timbrell, a former Senior Business Development Manager at West Ham United Football Club. As business development manager, Timbrell will become part REPUCOM’s dedicated sales team.

The new direction and investment in key staff follows the acquisition of IFM Sports Marketing Surveys by REPUCOM’s parent group, RSMG Insights, in March this year. The two teams have been integrated into one.

“Sports sponsorship has grown up in the last 10 years and to justify its place on the marketing schedule, brands need quality data, great insight and understanding of what it can deliver. By building the REPUCOM team, we’ll be better positioned to help rights holders, agencies and brands truly understand the power of sport,” said Charlie Dundas, Executive Vice President for UK and Ireland. “Our new recruits combined with the experience of the IFM Sports Marketing Surveys and REPUCOM teams will enable us to provide unrivalled insights into the way that sport delivers value to both brands and rights holders.”