Reg&Co helps restaurant guide Harden's target sponsorships

Agency Reg&Co is working alongside the team at restaurant guide Harden’s to unlock additional revenue through engaging in brand collaborations and partnerships as well as building on its corporate partner structure. 

Now in its 30th year, Harden’s has become one of the country’s most respected restaurant guides. Through its annual National Diners Poll, Harden’s has amassed a mailing list of 40,000 diners. The results of the poll are curated to create the reviews which appear in the Harden’s app, on their website, the print guide to London and UK Restaurants (published in October and November respectively), and help to determine the winners of their annual awards. 

One of their key strengths, through the diner’s poll and the awards, is its appeal to both a B2B and B2C audience. Peter Harden, Co-Founder and CEO at Harden’s said: ”As the hospitality trade bounces back after the pandemic, it’s the right time for Harden’s to put a spotlight on its promotion of the trade and we are delighted to work with Reg&Co who know the sector inside out”.