Reg&CO Brokers New TFL Baby On Board Sponsorship Deal With Mothercare And BABYZEN

Mothercare, specialist retailer of products for babies and expectant mothers, and BABYZEN, brand behind the YOYO+ stroller, have been signed as new sponsors of Transport for London’s pioneering ‘Baby on Board’ badge for the next three years.  The sponsorship deal was brokered by Reg&Co Ltd.

The badge, now a familiar sight on the transport system, encourages other passengers give up their seats to expectant women.

Expectant mothers will be able to collect their Baby on Board badge at selected Mothercare outlets. The free badge can be ordered on TfL’s website or by asking station staff across the network.

Chris Macleod, TfL’s Commercial and Revenue Director, said: “ It’s a great collaboration on an iconic badge that helps thousands of expectant mothers travel more comfortably on the network.”

The sponsorship deal will generate more than £100,000 that will be reinvested into improving London’s public transport network for everyone.