RedPeg Marketing Appoints Fredda Hurwitz As CMO

Brand experience agency RedPeg Marketing, whose clients include Accenture, GEICO, Square Enix, TD Bank, Francis Ford Coppola Winery, has appointed Fredda Hurwitz, as the company’s new CMO. 

Prior to joining RedPeg, Hurwitz served as Global Chief Strategy Officer for Havas Sports & Entertainment (London), where during her eight years with the group, she focussed on driving the growth of their offices around the world and evolving the brand. 

Hurwitz will focus on growing and diversifying RedPeg’s current footprint, opening up new client opportunities outside of their heritage US-based clients, and expanding the company’s current service offering to create more connected brand experiences.

“She is a one-in-a-million hire," said John Piester, President, RedPeg Marketing. “Her background and expertise make her uniquely qualified to help us both expand globally and elevate our thought leadership as we work to refine our perspective in the space we carved out over the past 23 years. Adding Fredda onto the executive team will also provide an invaluable mentor and growth opportunity for the women in our company.”