Redbull China Sponsors Badminton Championships

RedBull China has been unveiled as Official Supplier of the Yonex BWF World Badminton Championships, London 2011.The energy drink is the latest global brand name to team up with BADMINTON England ahead of the sport’s showpiece event at Wembley Arena in London, between 8-14 August 2011.
RedBull’s deal with BADMINTON England as a major events partner for the Yonex BWF World Badminton Championships will see them enjoy high profile brand presence throughout Wembley Arena – an official London 2012 venue – during the week-long Championships. There will also be branding court side. 

Sky Sports and CCTV, China’s largest domestic TV channel, are amongst the live broadcasters.

Joan Zhang, Director of Sports Marketing for Red Bull China, said “It is with real pleasure and genuine excitement that Red Bull China is now associated with a sporting event as spectacular as the Yonex BWF World Badminton Championships, London 2011. 

The fast paced action at the Yonex BWF World Badminton Championships is a perfect match with RedBull’s other sporting interests so we are happy to put all our energies into working with BADMINTON England to make the Championships a huge success”.

Adrian Christy, Chief Executive of BADMINTON England said of the relationship “It is a major step forward for badminton to bring on board such an established brand name such as RedBull China ahead of the Yonex BWF World Badminton Championships on home soil at Wembley Arena. 

Attracting partners of this calibre will continue to help us move the sport further into the spotlight and encourage new audiences to ‘rethink’ badminton, both on the back of the Yonex BWF World Badminton Championships and also in the run up to next summer when Wembley Arena will, once again play host, to the world’s best players for London 2012.”